Researching and developing creativity.

Yellow Method’s core team consists of professionals in leading and developing creativity.

Pauliina Valpas

Pauliina Valpas

Co-Founder, CEO

Pauliina is an expert in creativity and excellence, and she has helped organisations around the world transform both internally and externally.

Pauliina has previously worked in the creative field and now specialises in individual creativity and creative development.

Pauliina Valpas

Susanna Rahkamo

Co-Founder, CSO

Susanna has worked as a management consultant for 20 years and researched the role of creativity in success in her PhD thesis.

At Yellow Method, Susanna helps organisations discover their creativity and harness its potential as an integral part of their business.

Pauliina Valpas

Juha Usva

CCO

Juha is an experienced business management professional and consultant with extensive experience in promoting the ability of organizations to renew themselves.

In Yellow Method's client work, Juha helps the organization to identify and deal with systemic factors affecting their creative ideation and implementation ability.

Our passion is to help individuals, teams, and organisations develop their creativity.
Pauliina Valpas

Talvikki Kollmann

Designer

Talvikki is a designer and researcher who is interested in the future of work and its research using design methods. She is currently working on a doctoral thesis on remote work at Aalto University.

At Yellow Method, she conducts research interviews and service design.

Suzy Madge

Sade Heino

designer

Sade is a multidisciplinary designer with international experience in service design and the design and development of digital products. Sade is passionate about human-centered design and advancing societal creativity through design. Within the framework of the Yellow Method, she engages in product and service design.

Suzy Madge

Yassine Kaddouri

Business development manager

Yassine is a creative person who thinks outside the box and breaks boundaries by embracing multiple roles from scientific researcher to entrepreneur, author, leader, and coach. He is passionate about improving creativity and driving innovation through data and AI. 
At Yellow Method, Yassine focuses on building new partner and client relationships and supporting research projects.

Let’s start working together!