Yellow is a research and development house for creativity established to respond to the changing world of work and business. 

Our product is a science-based, data driven tool that enables organisations to identify and harness their full creative potential - acting as a key to unlock sustainable and profitable growth.

With our innovative tool your organisation’s creative potential can now be identified, analysed, optimised, and managed just like other parts of your business - and its impact measured.

Moving creativity from an elusive concept to a quantifiable and trainable skill that can be harnessed in every single person in your organisation.