Creative Working Life 2030 is a project that dives into Finnish creativity, its sources, and ways to strengthen them. It aims to support both organisations and individuals in understanding and harnessing creativity to innovate and renew faster. The research project is led by MARK The Association of Finnish Marketers. Other key partners include Technology Industries of Finland, Marketing Finland, and Aalto University. Yellow Method acts as a creativity expert in the project.

National survey reveals teh current state of creativity
Launched in spring 2022, the project is divided into three phases, the
first of which explores creativity at the individual level through a survey conducted by Yellow Method. The survey will provide respondents with individualised information on creative performance, its potential, and its interferences.

Report on Finns’ creative performance

Organizational culture has a huge impact on creativity

According to the research we carried out in the fall of 2022, the greatest strength of Finnish organizations is in the atmosphere and self-direction, while the most significant distraction factor is the lack of time and funds resourced for creativity. 16 organizations and more than 600 employees from various industries participated in the study.

Finns' creativity is insight

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We mapped the creative performance of individuals with a survey, which was answered by more than 3,000 Finns in the summer of 2022. According to our research, the level of creative performance varies greatly between different industries, age groups and educational levels. Finns' creativity is threatened by a lack of self-confidence, while the greatest potential lies in our insight.